As a part of a school project, I was instructed to create two magazine ads with different target audiences for a brand of my choice. Being a freshly 21 year-old college student, naturally, I chose Deep Eddy Vodka.
On the left, I created a magazine ad for Deep Eddy Ruby Red Vodka that includes a recipe for a drink to make with the vodka. This is an ad someone would take a picture of or tear out of the magazine because of it's usefulness.
On the right, I created a magazine ad that plays on the term "airplane bottle". I wanted to created the association between Deep Eddy Vodka and elevated taste and experience.
